21.09 20123

How to do niche market research the proper way

If you are new to Internet Marketing, one of the first things you should do is to find and research a niche. A niche is simply a market with similar desires and problems. If you understand a group of people, what do they want, what do they fear, what keeps them awake at night, what are their deepest, strongest desires, better than anyone else, you can also fulfill their needs better than anyone else. At least, you can connect to them better, and when you can connect their emotions, you can build a relationship and trust between you and this market. And when you do that, you have a following, and they will follow you when you promote them a product, they will buy, and you will profit.

But first, you need to do your homework. You need to be able to know your potential customers at least as good as you know your best friend. I’m not kidding, this is serious. All other business success first depends on this. How good do you know your customer? Here are a few ideas to get you started:

  1. Do a research on basic keywords that describe your niche on Google and make a note of and visit the top 10 sites that come up. See what kind of content is on their sites. What are the main topics? What kind of problems or concerns about that topic frequently comes up?
  2. Do a keyword research + “forums”, “blogs”, and see what topics come up in the current discussions.
  3. Search Facebook groups on Facebook. Read the conversations.
  4. Look for email discussion groups, in Google and yahoo groups. Join some of the more popular ones.
  5. Find most popular products advertised online. See their sales pages. Look how they engage the potential customers feelings. What kind of problems such products solve. Create a swipe file of headlines, offers, bullet points, of these products. This can be very valuable if you then go and create your own product. Also note if these products have affiliate programs, in case you want to go the affiliate route.
  6. Do a keyword research on Google External Keyword tool. Especially focus on problem solving phrases like “how do I …”, or “get rid of …” and similar phrases in the results. Try to find long tail, problem oriented keyword phrases. And make a list of them.
  7. Also make a list of “authority figures” in your niche. Who has the most popular blog? Who has the largest list? Who is the owner of a best selling product in this area? Those are powerful people who you can contact with, and build joint ventures with.
  8. Do an Alexa and Quantcast research about the domain names of popular product sites and popular blogs and forums. These sites give you a lot of traffic and demographic data. This way you will know the age group, location and many other statistics about your potential clients.

Based on all of this information you gathered, imagine your customer to be one single person. What is this person’s age, sex, and nationality? Put a name on him or her. Visualize him as if he was just in front of you.

Whatever you do from now on, put this person’s best interests in your heart, and then you cannot go wrong.

3 Comments for "How to do niche market research the proper way"

  1. Norm September 26, 2012

    Hi, Jason,

    Very good stuff !
    Like Your Authenticity.
    Character building is more important to me than immersing in “group think”. Humanity is in a unconscious cannibal marketing feeding frenzy

  2. Cynthia November 3, 2012

    I am a newbie. I wanted to declare this right away so you may know
    how legitimately confused I am. Good sources have told me to build
    an authority site and write some authority articles first. This advise has kept me running in place. I keep revving up, but I am still in the
    place I have been in for a long time.

    Never have I read an article so informative, and so easy to understand!


    Cynthia Berg

    • Jayson November 9, 2012

      I am glad the article has helped you out. If you have any question, don’t be afraid to ask. :)

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