05.01 201217

How To Properly Format Your E-mail Marketing Messages

By: Jayson Categories:Email Marketing

Here’s a guide on tips on how to format e-mail marketing and advertising messages. Not just any messages, but messages that perform. While writing e-mail advertising and marketing messages, a lot of us don’t understand that what we see on our screens may not be exactly the same as what the recipient will see on their monitor. This is ordinarily caused by either one or perhaps a combination of the following: font, word wrap, and automated formatting and HTML tags. So to save you from looking like a fool in front of your newsletter subscribers, here’s an effortless, step-by-step guide on ways to format e-mail advertising and marketing messages.

1 ) Write and e-mail documents in plain text.

2 ) Make an effort to maintain the length of lines to 60-65 characters, inclusive of spaces. Check Out FormatIt for help.

3 ) Use a fixed-pitch font to compose your e-mails.

4 ) Stick to simple styles while making tables, graphs and so on.

5 ) To identify and delete any formatting problems, it’s a fantastic thought to view the message with both proportional and fixed pitch fonts.

6 ) Unless you are certainly particular that all of the recipients will receive your e-mail inside the right format, stay away from utilizing HTML.

7 ) One thing I do is I find other larger well known marketers and subscribe to their newsletter to find out what they are doing and how they are formatting their emails.

8 ) If your Autoresponder or email program allows you to, ALWAYS send yourself a test email first!

Word Wrap:Word wrap takes place when your style of formatting doesn’t match using the recipients’. In such cases, lengthy sentences get abruptly cut and words and phrases seem on the screen, as opposed to total sentences. Most e-mail clients are set to automatically limit or wrap lines at a pre designated quantity of characters. This takes away the impact of one’s e-mail promoting newsletter or e-mail. The way out of this problem would be to wrap the limit your sentences to a set length, generally 60 to 65 characters which includes the spaces. Here is a website that will help you do this for FREE : FormatIt

Font: Font plays a vital function in our guide on how you can format e-mail promoting messages. Fonts usually come in two varieties: proportional and fixed-pitch. In proportional fonts like Occasions New Roman, the width of characters may well differ. This isn’t the case with fixed-pitch fonts just like Courier, exactly where every character has the identical width.

The most beneficial resolution to this difficulty would be to stick to a fixed font to compose e-mails. Also, keeping the e-mail or newsletter easy can be a superior concept. Remember to check the message in both fixed and proportional fonts, just before sending it out to catch any errors.

HTML Tags and Automated Formatting: Hidden codes are typically displayed if a message is composed in a word processor or in HTML. The way out of this dilemma is very simple. In case you are e-mailing a message in HTML, be sure that all recipients will also access it in the exact same format. If this can’t be guaranteed, it really is safer to e-mail advertising messages in plain text.

Keeping these ‘how to’ ideas in thoughts will enable you to format e-mail marketing messages that function properly.

17 Comments for "How To Properly Format Your E-mail Marketing Messages"

  1. george moore January 5, 2012

    Very, very good information.

  2. Horace Moning January 5, 2012

    I”am looking for more ways to make money.

    • Jayson January 6, 2012

      We are all looking for more ways to make money. :)

      More good information will be coming, just keep an eye on my blog.

  3. Myriam Galeano January 5, 2012

    Thank you Jason, I’m a widow trying to learn how to work online, I just became a member of IBS and the Inner Circle (Private Hot List Store), been trying to promote some Banners, following instructions of copy and paste the banner URL and my Affiliate link, with no luck, they allways come out blank, if you can give me some help I will thank you in advance.

    • Jayson January 6, 2012

      Not sure what those programs are that you are trying to promote, so unfortunately I do not think I can help you.

  4. abderrahman January 6, 2012

    Bonjour merci pour l’information
    si vous pouvez placer un outil de traduction sur ton blog
    bonne chances

    • Jayson January 7, 2012

      Merci de vos commentaires, et je vais examiner mettre un outil de traduction sur le site web que vous avez recommandé.

  5. Ian Knabel January 13, 2012

    Thanks for the tips Jayson – very handy!

    However I do have a couple of questions
    – I use Aweber and I normally compose my emails in both HTML and plain text. Are you suggesting to only use the plain text function? If so, how about making links clickable?

    Keep up the great work. Most appreciated by newbies like me!


    • Jayson January 13, 2012

      No, I suggest if you use HTML to not go crazy with it. Sending an HTML email where you are just changing some text into a link is fine, you just may want to stay away from using heavy HTML.

      Reason for this is that there are a lot of different email programs, either web based or on your PC/Mac, and each one may show your HTML email a bit differently. It also makes it harder if someone is reading your email on a smartphone, which we all seem to have nowadays.

  6. Kristen January 16, 2012

    What a great blog

    • Jayson January 20, 2012

      Thank you for the great comments Kristen.

  7. Molly Markiewicz January 16, 2012

    I’m a big follower of Jayson. Thanks for the great advise Jayson, I know this can be very helpful for me and for so many others.

  8. scoonacew January 25, 2012

    thank you for this interesting article! =) Peace, Joy.

  9. buy lasix January 31, 2012

    Very nice design and style and good content , hardly anything else we want : D.

  10. Dana February 29, 2012

    Love the blog

    • Jayson February 29, 2012

      I appreciate the good words. :)

  11. Johnd562 May 10, 2014

    Very interesting topic, appreciate it for putting up. ddkefeceegcd

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