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09.01 20124

Online Marketing Ethics Matters

By: Jayson Categories:Internet Marketing

There are definite online marketing or advertising ethical problems. The ethics are the cultural values with the society. It’s the web promoting in a society where legal and ethical limits are pushed to the max and how the attitude pervades those around us that if there are actually no rules against something then it really is ok to do, why even ask about ethics and values on the internet? Mainly because, it impacts you; the internet is often a growing and also is a continually evolving creature that will live on for a LONG TIME. As such, it would be wise to ponder the e business enterprise legal and online marketing ethics.

Whatever is written and published on the net is going to be there forever. There is even a website where you can go “Way Back” to look into archives of other internet sites and view pages that were created in the starting of their infancy. Moreover, video, films and audio in several applications formats are also viewable. Now, using the new wireless net mail from cell phones and also other communication devices, the World Wide Web will be affecting more lives than ever before. Security and privacy concerns in addition to e-business regulatory concerns will develop into a lot more of a problem.

It is going to be harder to determine who you can trust on the web; with all the unethical, illegal Internet marketing, on the web marketing frauds, and E-business email scams. When you are writing copy and maintaining a client’s e-business or ecommerce website, consider the following consumer privacy and legal matters: What you say when copywriting and publishing for a client is usually a reflection of how they are viewed to the rest in the world.

Additionally, think carefully what exactly is published on blogs for short. A weblog is just a site where every day, weekly, or monthly private or corporate thoughts, concepts, and happenings are often published and shared with others. When coping with ethics in a B2B provider and B2C customers there is a key degree of trust and responsibility that’s imparted to a person or group that maintains the Internet web-site. There are many legal and internet site regulatory issues involved. Electronic copyright, e-commerce, credit/cash policies, international trade, tariffs, privacy, digital media presents, and security are several in the items to be regarded as.

The FTC (Federal Trade Commission) is now getting involved to help protect the consumer from unethical marketing practices and can levy some pretty big fines on companies using deceitful and downright lying about their product and/or service.  All the way down to the the person doing a  testimonial for a product can be held responsible. When writing your copy and/or email advertisements,  you need to make sure you are painting a clear picture of the actual product and/or service and what the normal person can expect from using your product/service.

So just keep in mind, being honest and having integrity goes along way and can gain you a customer for life.

4 Comments for "Online Marketing Ethics Matters"

  1. Pingback: Marketing Ethics Matters

  2. kwabena dwimoh January 9, 2012

    This CAVEAT has extremely enlightened me.

  3. Horace Moning January 9, 2012

    I thank you for this information.

  4. Seongguang Oh January 11, 2012

    I fully agree with you.

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