Well first let me define a squeeze page for some users that may still not understand the terminology:
Squeeze Page : Squeeze pages are landing pages created to solicit opt-in email addresses from prospective subscribers.
Being in the affiliate marketing industry, my email list is the most important part of my business. I have devoted many hours of my time developing my email list using multiple squeeze pages for multiple different kinds of products. In my years of developing my email list of over 250,000 subscribers I have come to find one thing that increases my optin rate when people land on my squeeze pages.
Are you ready for this….. K.I.S.S.
Keep It Stupid Simple
I have created some very wild squeeze pages with eye appealing graphics and flashy images and videos. Although they have never compared to one of my very first sales funnels I created that brought me the highest conversion rate of a consistent 65%. All I did was kept it very simple and used an nice looking ecover image on the page. If you do not understand what I mean by ecover, an ecover is an image of the product you are using. Such as if it is an ebook you may have a nice picture of a book with your title and name on it. Look at just about any ebook being sold and you will see an image of a book, even though the product is only sold digitally.
The ecover was the ONLY image I had on the squeeze page. The ecover basically said it all with a title of “List Building Bible”. So a person landing on the page could read the title and know immediately what the ebook was about. I did not give any other text about the product, nothing about what was in the ebook and exactly what they would learn. I was using psychology and their own curiosity to sign up on my email list to get the free ebook.
With the K.I.S.S. method I only had a small title on the page, “Please Send Me My Free Download”, the picture of the ebook, and the optin form where they enter their name and email address to be placed on my email list.
I had literally spend thousands of dollars on graphics and multiple sales funnels always trying to make it look better and more appealing, but I have always fallen back on the basics of the K.I.S.S. strategy and it has always worked for me.
So to recap:
1) Simple Title
2) Image of eCover
3) Optin form
Not much more then that was needed and I was getting 65% optin rate. Now of course the product and the image of the ecover play a factor in your conversion as well as you need to make sure you are marketing the right product to the right people, and the ecover needs to be eye appealing with nice graphics and plainly state what the product is about.
Hopefully this will help everybody trying to build their squeeze pages and thinking they have to add all these nice graphics, videos, step-by-step of what the product does, etc…
Here is an image of one of my very first squeeze pages: